SERVICES / GEO
Generative engine optimization: become a source AI engines cite
Generative engine optimization (GEO) builds your presence in the sources AI engines synthesize from: the review sites, references, communities and publications they actually read. It is slower than on-site work — a three-to-six-month build — and it is the moat: a competitor can copy your page structure; they cannot copy your citation footprint.
We'll run your market's prompts live on the call.
Project scope: $5,000–15,000, set by the audit roadmap
Who this is for
- Your pages are solid but engines still recommend better-documented competitors
- You want visibility a competitor can't copy in a week
- You can commit to a three-to-six-month build
What you get
Third-party presence where engines look
Earned presence on the sources engines actually cite in your market — vertical review sites like G2, Avvo and Healthgrades, communities, references. Earned, never faked.
Citable original assets
Data, benchmarks and definitions worth referencing — content designed to be quoted by others, which is what synthesis rewards.
Digital PR and unlinked mentions
Coverage and mentions in the publications your market reads. Engines read mentions, not just links.
Entity consistency
The same facts about your business everywhere the engines look, so synthesis has one coherent entity to name.
Method
- 01
Map the source landscape
From your audit's citation data, we list the domains engines actually cite for your market's prompts — the review sites, references and communities that function as the evidence layer behind answers.
- 02
Build the citable assets
We create the original data, benchmarks and definitions your market lacks — assets other sites have a reason to reference, because synthesis rewards being quoted.
- 03
Earn the placements
Digital PR, review-platform presence and community participation, done under your name and to your standards. Nothing purchased, nothing faked — engines and readers both punish that.
- 04
Track the footprint
Citation share against named competitors, per engine, monthly. Off-site work compounds slowly, so the trend line — not any single month — is the honest read.
Evidence and timeline
22–41%
AI visibility lift from adding statistics, quotes and citations
Princeton GEO paper (KDD 2024), measured across ~10,000 queries
Source: Aggarwal et al., arXiv11%
of domains cited by ChatGPT are also cited by Perplexity
Each engine has distinct citation logic — per-engine tracking required
Source: AuthorityTechWHAT TO EXPECT WHEN
Individual placements and mentions land within weeks.
The compounding effect — engines recommending you from synthesis — builds over three to six months. We say this upfront because honest expectations are the only ones that survive contact with reality.
Straight answers
How does ChatGPT decide which brands to recommend?
Two mechanisms. When it searches the live web, it retrieves and extracts passages that directly answer the question — clear, quotable, well-structured pages win. When it answers from what it already knows, it synthesizes from sources the wider web treats as authoritative — reviews, references, communities, coverage. Being recommendable means working both: extractable pages and a real third-party footprint.
Does Reddit or Wikipedia really influence what AI recommends?
Yes. Analyses of large citation samples put Reddit, Wikipedia-class references, YouTube and LinkedIn among the most-cited domains across engines, alongside vertical review sites like G2, Avvo and Healthgrades. That's why off-site work matters: engines synthesize from where the web already talks. We earn presence in those sources; we never fake it — engines and readers both punish that.
How long until I see results?
First movement typically shows in four to eight weeks on retrieval-based surfaces like Perplexity, ChatGPT search and Google AI Overviews, because on-site answer fixes register on the next crawl. Authority-driven visibility, where engines recommend you from synthesis, builds over three to six months. We report both monthly, so you watch the trajectory rather than wait on a promise.
Can you guarantee my business shows up in ChatGPT?
No, and you should walk away from anyone who says yes. Engines change source selection without notice, and only 11% of domains cited by ChatGPT are also cited by Perplexity — nobody controls that. What we guarantee: a defined prompt set, measured monthly, the scoped work delivered, and honest reporting of what moved and what didn't.
The 11% overlap figure is from AuthorityTech's 2026 per-engine citation audit. It's also why we track six engines separately rather than selling a single blended score.
Find out where you stand.
We'll run your market's prompts live on the call.